From the Fotomoto site:
“Fotomoto is an e-commerce system that gives independent photographers and web publishers the power to sell their work on their own site, using a simple toolbar with a “click to buy” button.
We don’t claim to be the “leading” e-commerce system for website owners, nor are we on the “bleeding edge” of “Web 3.0″ technology. And we’re certainly not trying to “start a technical revolution”. We just think it makes more sense to bring the technology to the place your art is, not the other way around. Isn’t that simple? We love making things simple, and we are working hard to do that.
So, it’s not rocket science — it’s not even science. Fotomoto is just a system for online sales that anyone can use…even us! Witness the self-installed Fotomoto Toolbar live on our homepage, on the photos of our Featured Artists.”
The photograph was taken inside the lighthouse, looking up at the stairway, winding to the top of the light.